Super Saigon by KL Foodie (Advertorial)

Opinion: I really love food especially when there is a healthy twist to it. Hence, this advertorial from KL Foodie caught my attention. In 2020, people are more health conscious and strict when it comes to their diet, especially veganism being something that is heavily advocated right now. Beyond meat is a plant-based meat that is great as a replacement for actual meat. Some say it taste like real beef while others claim for it to be better than actual meat! KL Foodie introduces the Beyond Meat dishes served by Super Saigon along with their new menu items. The advertorial is very easy to read accompanied with sufficient visuals. They briefly described each dish while still keeping the important details and they even included the prices of the dish for reference. The hyperlinks to Super Saigon’s page are also very helpful to those who want further information.

Copy Strategy: Headlines are what makes or breaks the advertorial. It is said that online users have an attention span of average of 6 seconds when reading a headline. Hence, keeping it short, eye-catching, and precise is the key to a good headline. The headline KL Foodie used, “Super Saigon To Serve Beyond Meat® “Meatless” Dishes & More Pho-nomenal New Menu Items”, is a fairly good headline. The headline is short enough to read in a few seconds while still getting the message across. Users will know what the advertorial is about just from the headline itself. Moreover, it uses wordplay for the word, ‘Pho-nomenal’, as Super Saigon is a Vietnamese restaurant and by combining the Vietnamese dish ‘Pho’ with the word ‘phenomenal’, is a smart move. As for the rest of the article, it explains each dish concisely along with pictures of the food. The article uses the convincing tone and provides important details which shows how reliable and transparent the article is being about the food.

Reimagined Headline: To infinity and Beyond with Super Saigon’s Pho-nomenal new dishes!

(“To infinity and beyond” is a famous phrase by Buzz Lightyear of Toy Story the movie)

Reference: Ray Chel Ng (2020). Super Saigon To Serve Beyond Meat® “Meatless” Dishes & More Pho-nomenal New Menu Items. [online] KL Foodie. Available at: https://klfoodie.com/super-saigon-beyond-meat-new-menu/

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