KL Foodie Lazat F&B Deals (Advertorial)

by Vedha Vania (0335642)

(Source: KL Foodie)

Opinion This is an advertorial which was posted by KL Foodie on Lazada's Lazat F&B. Lazat is where people can buy F&B from Lazada. The goal of this advertorial is to list down and introduce 11 F&B Deals which will be available during 11.11. I feel that Lazat F&B has really picked the right platform (KL Foodie) to share about the news. Not only that it resonates the idea of Kl Foodie being a blog for food and event lovers, but it also clicks with the targeted consumers (Malaysians).

Copy Strategy This article starts with a little long headline "Top 11 Lazat F&B Deals That You Can Find On Lazada This11.11, Including Ippudo & Burger King." Moving on to the content itself where 11 outlets/restaurants were listed along with their given promo and discounts that will happen on 11.11. The article itself first lets the readers know about the details of deals, then eventually will direct them to download or order through Lazat F&B during the period. A good strategy to advertise the platform since there are a list restaurants being exposed, meaning there is a broader range of people with different taste or restaurant favourites who may be interested in the deal. There is also a link directing them to Lazada website on each restaurant, which really ease the process for future customers

Reimagined Copy Headline: Top 11 Lazada's Lazat F&B Deals to Order on 11.11—From Ippudo to The Alley.

Subheadline: Lazat Food, Lazat Deals.

or

Your food will never tasted this lazat without our deals.

Reference

Ng, R. (2020, November 09). Top 11 Lazat F&B Deals That You Can Find On Lazada This 11.11, Including Ippudo & Burger King. Retrieved November 09, 2020, from https://klfoodie.com/lazada-lazat-fb-deals-11-november/