Famished Reusable Bags – CITYHARVEST.ORG (Packaging)

by Feryn Juliesta (0336407)

(Source: Pinterest)

Opinion

This reusable bag is so visually striking! I believe this would be one head-turning grocery bag. This packaging from food–rescue organization City Harvest is an implementation of their campaign to help the hungry in New York City. While granting the opportunity to help out the less fortunate, these City Harvest reusable bags are effective to stay away from using plastic bags and the proceeds from purchases are going straight to help people who are hungry. In my opinion, the bag design would be great for a health awareness campaign, too. Reminding people of what they bought and devoured would affect their stomachs and paint a certain picture.

Strategy Copy

The strategy in this packaging is uses empathy to remind people that there are empty stomachs that couldn't afford to buy food. As these bags are quite distinguishable, and would easily be recognized, people would have a sense of proudness and satisfaction that they contributed to this campaign and thus, mutualism to both parties, as the campaign would likely be high in demand and bring the campaign to fruition.

Reimagined Copy

Please fill my empty stomach.

References:

Marren, Jessica. (2013, June 3). These City Harvest Bags Fill Empty Stomaches. [online] Available at: https://www.trendhunter.com/trends/reusable-bags

Tiel, Dana. (n.d.). See-It-Through Belly Bag. [online] Available at: https://www.danatiel.com/#/andy-show-one-show-winner/