Save Paper (Headlines)

By Feryn Juliesta (0336407)

(Source: Flickr.com)

Opinion

This minimalistic campaign poster that advertises careful planet resource usage has caught my eyes because I think it's in the best way simplistic and communicative. In my opinion, this poster is visually provoking shame and guilt in excessive paper use immediately, and I would say the call to action is clear, "Save Paper", which means control the use of paper. It reminds people how immoderate use of paper could directly damage the environment. The visual concept seems to be well established.

Copy Strategy

This campaign focuses on the visual portrayal of how figuratively paper could damage the earth as an incentive of curiosity for people to put their attention to the poster. The visual presentation is so straightforward and clearly expressed with a lot of white space to direct the audience's eyes right to the point. The visual along with the headline written directly could convince people to take part in the action, save paper, that written simply to put an emphasis on how effortless the action can be.

Reimagined Copy

Headline: Save a roll

Body copy: And you have saved the earth.

Reference

Chigrin, D., 2010. Minsk International Advertising Festival. [Online] Michel Mour. Available at:

http://www.flickr.com/photos/chigirin/4751898462/sizes/l/in/photostream/