Orange Fanta Ad (USP)

By Yap Pui Mun (0334965)

Opinion

In my opinion, I think that the advertisement is simple yet straightforward. It brings the message across without much effort. Although the ad is simple, you cannot deny that it is creative. It is the kind of ad where it does not require much brainpower to understand, in fact, consumers that scroll by it can instantly get the meaning of the ad which is great. The whole ad is bright-coloured and fun, which stands out on its own.

Copy Strategy

In my opinion, the strategy of this ad is to reinvent the brand in the minds of consumers and to separate itself from its rivals. That being said, the idea behind this ad is to remind consumers of its main selling point, which is the drink is fresh and free from artificial flavouring. As for the structure, it appeals to the consumers that the drink is juiced out from real oranges and packaged into a can. Most importantly, what makes the product stand out is the minimalistic plain but bright coloured background. The background shows off the main focal point of the ad which can easily catch consumers’ eyes yet still staying true to the brand’s signature colour.

Reimagined Copy

Headline: Drink Real Oranges from a Can!

Body Copy: Juiced out fresh and fizzy, with zero artificial flavourings.

Reference

Fanta Print Advert By Istituto Europeo di Design: Oranges | Ads of the WorldTM. (2017). Retrieved September 5, 2020, from Adsoftheworld.com website: https://www.adsoftheworld.com/media/print/fanta_oranges