Heinz Ketchup Ad (USP)

By Feryn Juliesta (0336407)

(Source: Pinterest)

Opinion

I think this advertisement is very direct in sending their message. It’s catchy and comprehensible. The dominating red color used helped to draw eyes to pay attention to it while maintaining contrast to establish hierarchy and add visual interest. The visual representation of a ketchup bottle in the form of sliced tomato, makes me think that the whole bottle of Heinz ketchup is made fully out of a tomato. The text “No one grows ketchup like Heinz” reads as though Heinz grows their own tomatoes with better quality than others. Overall, this advertisement seemingly offers a healthier choice of ketchup, which absolutely makes a convincing choice for consumers. 

Copy Strategy

The strategy used in this advertisement is giving audiences a tinge of curiosity to pay more attention to the ad and assure consumers as for quality and its purity by the visual statement of stacked sliced tomato illustrating a ketchup bottle. 

Reimagined Copy

Headline: No ketchup as tomato as Heinz

Reference

Ateriet. (2016). Creative Heinz Ketchup Ads. [Online] AterietAteriet. Available at: https://www.ateriet.com/creative-heinz-ketchup-ads-check-out-these-20-great-ones/ (Accessed 6 September 2020)